Just Open Your Own Craft Brewery? Here's How To Get Noticed
If you're like many people who have recently opened up their own craft brewery, you're undoubtedly excited and frightened at the same time. Both feelings are absolutely normal — after all, you've probably been working toward this goal for quite a while now, and you're understandably afraid of seeing your dream die prematurely. Few things are more frightening to anyone in the food and beverage industry than consistently empty tables, and if your expertise lies in making beer instead of making waves, you probably need some pointers on getting noticed by the right consumer base. Follow the suggestions below to gain positive recognition in your community.
Build a Social Media Presence
Treating social media like an afterthought is one of the biggest mistakes a fledgling publican can make — after all, neighborhood pubs have played a historical role as "third places," which are defined as those places between home and work where people spend time, effectively acting as community builders. Cultivating an active and engaged social media presence creates the narrative that your establishment is the place to be. After all, when most people see an empty pub or craft brewery, they tend to walk on by and look for a busier place, so why wouldn't the same dynamic exist on social media? Be sure to supply plenty of opportunities for interaction with current and potential customers — contests and quizzes are great ways to do this. Don't forget to include lots of photos of customers having fun.
Hire a Craft Brewery Spotlight Company
Most people have never heard of craft brewery spotlight services — and there's no reason why they should since most people don't own craft breweries. As a craft brewery owner, however, you need to know about this type of company because it can be one of the sharpest arrows in your marketing quiver. What sets craft brewery spotlight services apart from other marketing options is that instead of working on a hodgepodge of unrelated campaigns for a variety of businesses, they concentrate on craft breweries only. Because their fingers are firmly on the pulse of the brewery industry, they can deliver hyper-targeted messages that reach the right people at the right time. They'll know which publications you need to be mentioned in, what time slots are best for radio spots, and how to weave the kind of compelling narrative that creates connections and fills tables.
Contact your local craft brewery spotlight company for more information on keeping your taps flowing and your tables full.